About Us
MISSION
Our mission is to inspire people to enjoy the outdoors safely with quality products, designed for a lifetime of pleasure & adventure.
VISION
Our vision is to create a world where everyone can enjoy the outdoors safely with fun and stylish products that stand the test of time.
About Us
The Hemlock Journey
Hemlock began in 2016 in sunny La Jolla, California. Our founder, Anthony Lora - a SoCal native - spent countless hours under the sun. Like many, he understood the importance of sun protection but grew frustrated by the lack of durable, stylish options that would last more than a few wears.
Determined to create something better, Anthony turned his vision into a reality- a true garage-born idea. Blending functionality with character, he crafted the first Hemlock hat: a lifeguard hat reimagined as a canvas for creativity and shade. With its oversized brim offering superior sun protection and bold prints adding a sense of fun and
self-expression, Hemlock hats quickly stood out.
What started with a single product has since grown into a versatile collection of headwear designed for everyday life. From premium straw hats and packable styles to ball caps, visors, and kids' options, Hemlock offers something for everyone. Through it all, we've stayed true to our core values: sun protection, quality, and style -always innovating to bring new ideas to life.
Today, Hemlock is proud to be a family-owned private business. As parents, Anthony and his wife Lauren have found an even greater purpose in promoting sun safety. Protecting their own chi Id ren has deepened their commitment to helping others enjoy life outdoors without compromise. Every hat is thoughtfully designed to combine functionality, durability, and style -so you can focus on making memories under the sun.
Whether you're hiking a new trail, lounging at the beach, or relaxing in your backyard, Hemlock is here to help you live a life under the brim.
Thank you for being part of our journey. We're honored to be part of yours.
Stay Shady™
Our Commitment
At Hemlock, we believe sun safety is essential to protecting your skin, family, and your overal I health. Headwear is one of the simplest and most effective ways to stay protected, which is why most of our products are UPF 50+ rated-offering top-tier UV defense without sacrificing style.
Whether you're hiking, lounging at the beach, or running errands, incorporating headwear into your daily routine is an effortless step toward reducing the risk of sun damage, premature aging, and, most importantly, skin cancer. Protect yourself, stay stylish, and always remember to Stay Shady™.
Our commitment to sun safety doesn't stop with our products. As a proud partner of the American Cancer Society and a member of their San Diego Executive Board, we're working to make a real difference in our communities. By teaming up with like-minded organizations and individuals, we're here to champion sun-smart habits and pave the way for a brighter, healthier future. Remember, headwear is not just an accessory but a necessity.
Our Values